What is QR code ?
Lets see what wiki says (courtesy wikipedia.com)
A QR code (Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers, camera telephones, and to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.
A Quick Response code is used to give more information about a product or company nowadays.Using a specialized smartphone application, individuals scan the code and their phone will display text right on the screen or direct them to a web page. Popular choices are applications like NeoReader for the iPhone and Barcode for Android phones.
Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was designed to allow its contents to be decoded at high speed.
The technology has seen frequent use in Japan, the Netherlands, and South Korea, while the rest of the world has been slower in the adoption of QR codes
Why Use Them?
Most companies use them to send viewers to their website’s home page while a few, like Home Depot and Target, use them to display additional details about certain products.
What do we do ?
QR codes looks boring with their black & white appearance, so we make ’em colorful.We are taking it to a step further, think of any brand say coca-cola , ADIDAS etc the brand logo is just an image and nothing else, what if the logo have the company details encoded in it.
Thats what we do, we create designer logos for brands which are not just logos, but have valuable encoded informations about the brand.
QR structure with functional elements